Agile is a way of working where agility is paramount. An organization that executes a project based on the Agile methodology is aware of the fact that circumstances are changing and knows how to respond smartly. Customer satisfaction is central.
The business term originally comes from the IT world, which stands for developing software in short sprints (iterations). Working software is delivered at the end of each short sprint, which lasts two to four weeks. The customer provides feedback on this. On the basis of which developers of software. As a result, the software is quickly tested in practice and offers more value to customers.
In 2001 a group of seventeen software developers drew up the so-called Agile manifesto. The document of only 68 words and the 12 principles behind it provide guidelines for making software effective. But now Agile has also shown its value in many other industries. You can therefore replace the term “software” in many situations with “product”.
Table of content
|People and their interaction||above||processes and tools|
|Working products||above||comprehensive documentation|
|Cooperation with the customer||above||contract negotiations|
|Responding to change||above||following a plan|
12 principles have been formulated from the above. All these points are met when making decisions.
That is why we also say: The decision making process matters!
If you interpret the principles more generally for products rather than just software, you can formulate them as follows:
Here are five important advantages:
Applying the principles in organizations can be done in various ways. Here some examples of the associated methods:
What commercial needs do your company challenge? How big is your organization? How is your company organized? Considering an Agile approach is the first step towards sustainability. Agile is a prerequisite for future success, it is not a new phenomenon. Those organizations that do not adopt any form of Agile cannot respond to the needs of customers and the market and are significantly disadvantaged.
Is it still not entirely clear? Watch this video about Product Ownership in a nutshell.